CONSUMER vs DESTINATION MARKETING: A Side by Side Comparison by Brian Applegarth

While consumer marketing focuses on promoting products or services to individual consumers, destination marketing promotes geographic locations to attract travelers and visitors. Both approaches involve understanding target audiences, crafting compelling messages, and utilizing appropriate channels to achieve their respective objectives. If we were to make a list of cannabis-themed destinations that exist today that are […]

Can The Use Magic Mushrooms Lead To Better Sex?

Psychedelics which include “magic mushrooms” have been the subject of recent medical studies documenting such health and therapeutic benefits treating anxiety and depression, PTSD, OC, suicidal thoughts and other mental illnesses.  And now there is a new study out that suggests that magic mushrooms or scientifically called “psilocybin” can help improve sexual activity. According to data published in […]

Understanding California’s New Law Protecting Cannabis-Using Employees

In recent years, California has emerged as a leader in progressive legislation, particularly concerningcannabis use. The state has enacted new laws that represent a significant shift in employee rightsregarding cannabis consumption, reflecting the evolving landscape of cannabis legalization and itsworkplace implications. Overview of the Law: The new California law, effective January 1, 2024, prohibits employers […]

Top 5 SEO Hacks for Exploding Your Cannabis Traffic in 2024

In the ever-evolving landscape of cannabis digital marketing, search engine optimization (SEO) remains a pivotal element in driving organic traffic to your cannabis-related website. As the cannabis industry continues to grow, so does the competition for online visibility. To succeed in 2024 and beyond, you need to employ the most effective SEO strategies tailored to […]

5 Moves To Make Before Year End That Can Save You A Lot of Money on Your 2023 Taxes

On August 16, 2022 President Biden signed the 2022 Inflation Reduction Act which has some favorable tax changes you should be aware especially now that we are approaching the end of 2023. Major Changes From The New Law Include: A three-year extension of expanded Affordable Care Act health insurance subsidies, which were set to expire […]

Protective Safeguards in Commercial Property Insurance: A Guide for Insureds

Commercial property insurance is an essential safeguard for businesses, protecting their assets and ensuring continuity in the face of unexpected disasters. As a business owner, it’s crucial to be well-informed about the protective safeguards included in your insurance policy. These safeguards are designed to mitigate risks, reduce potential losses, and promote responsible practices. We’ll delve […]

New Tax Rule Affecting People Who Use Venmo, Paypal Or Other Payment Apps Put On Hold … Again.

Following feedback from taxpayers, tax professionals and payment processors and to reduce taxpayer confusion, the Internal Revenue Service released Notice 2023-74 announcing a delay of the new $600 Form 1099-K reporting threshold for third party settlement organizations for calendar year 2023. As the IRS continues to work to implement the new law, the agency will treat 2023 as an […]

If You Can’t Beat Them, Join Them – Ohio Voters Approve Adult-Use Cannabis!

On November 7, 2023 Ohio voters approved legalizing recreational marijuana use in the state making Ohio the 24th state to legalize cannabis for adult-use (previously Ohio legalized only medical cannabis).  This measure known as “Issue 2”, allows the adult-use sale, purchase and possession of cannabis for Ohioans who are 21 and older. The measure, effective 30 […]

How Can I Find a Good Cannabis Business Marketing Agency?

The cannabis industry is growing very competitive and it’s crucial that businesses in the field find a good business marketing agency that specializes in cannabis to assist them. What’s the best way to identify a marketing agency that will help you achieve your goals in the cannabis business? Here are some considerations and questions to […]