Pedro Fonseca - Coachella Valley Cannabis Alliance Network

Pedro Fonseca

Pedro Fonseca

Pedro Fonseca

Board Member

Pedro Fonseca comes to CVCAN via Harborside where he has spent the last three years restructuring, developing, implementing traditional retail processes and standards to improve the experience in the cannabis retail dispensary space. Pedro has over 32 years of natural food and retail experience, most recently with Whole Foods market for over 27 years. Pedro has held several positions, from leading retail facilities to Executive Vice President of Retail Operations and Executive Vice President of new store development and construction across the US and Canada, overseeing over 85 retail locations and 10,000 employees, resulting in 1.2 billion dollars in sales across the mid-Atlantic region. Pedro’s passion is building teams and businesses through mentoring, motivating, communication, collaboration, and an inclusive culture. Pedro is passionate about interdepartmental collaboration and partnership, from marketing to supply chain, resulting in fully integrated programs and processes.

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