Canna Week was a dynamic three-day celebration of cannabis culture, craft, and tourism, tailored for everyone—from the canna-curious to industry veterans. The event showcased the Coachella
Valley’s vibrant cannabis scene with engaging experiences and expert insights.

Highlights Included:

 Let’s Talk Cannabis Tourism – Mizell Center, Palm Springs
A powerful lineup of speakers, including Mayor Scott Mattis (DHS), Sean Smith (Visit Greater Palm Springs), Mark Malatesta (Curator Red Falcon Brands) & Brian Applegarth (Cannabis Travel Association International), discussed the integral role cannabis plays in the regional tourism economy.

 Canna Week Kickoff Party – 420 Bank Lounge, Palm Springs

 Safe Cannabis Consumption + Ask the Green Nurse –
Two informative sessions hosted by Holistic Caring and The Green Nurse, focused on cannabis education for aging, wellness, and medical consumers.

 Lounge (and other) Visits – Holland Pharms, Red Falcon Lounge, Trio & Kreem

 Closing Sesh Party – Double Eye Lounge, Cathedral City A lively wrap-up celebration featuring Beard Bros, The Ganja Traveler,
complimentary smash burgers, and industry camaraderie.

Canna Week was co-produced by: CVCAN, Beard Bros Travel, Cannabis Travel Authority, and Applegarth Strategies.

Supported by: Jeeter, Red Falcon Lounge, Pabst & St. Ides, Kreem, Trio, Double Eye Dispensary, 420 Bank, College of the Desert, Visit Greater Palm Springs, KGay, City of Desert Hot Springs, and more.