While consumer marketing focuses on promoting products or services to individual consumers, destination marketing promotes geographic locations to attract travelers and visitors.

Both approaches involve understanding target audiences, crafting compelling messages, and utilizing appropriate channels to achieve their respective objectives.

If we were to make a list of cannabis-themed destinations that exist today that are capable of enticing attention and dollars from the Cannabis Travel Audience, the list would include:

With the above Destination list in mind, here’s a breakdown of how destination marketing is different from consumer marketing and why it matters.

Target Audience

Product or Service

Messaging and Positioning

Sales Channels

Metrics and Evaluation

Source: https://brianapplegarth.com/destination-marketing/2024/04/06/consumer-vs-destination-marketing-a-side-by-side-comparison-by-brian-applegarth/